Living in the Greater Phoenix area is something many of its residents can’t imagine giving up!  Yet, we know that oftentimes things such as a job transfer or other extenuating circumstances cause the need to sell your Greater Phoenix home.  And, while we hate to see you go, we want to help ensure that your home selling process runs as smoothly as possible!

The first thing you’ll want to do is to choose a Greater Phoenix Real Estate agent as they will be able to help guide you through every step of the home selling process.  Do your research and make sure they have solid recommendations, a great marketing strategy and have experience in the Greater Phoenix Real Estate market.   We’ve also come up a few Do’s and Don’ts to help guide you as you begin the process of selling your home!


1. Don’t do major renovations before selling- While you may feel that your kitchen needs to be gutted and completely redone; this will not pay off in the long run.  These types of home construction projects are not likely to bring in the return on investment that you would need to make it worthwhile.  Instead, play up the highlights of your home.  Small changes to key features will make your Greater Phoenix home stand out.

2. Don’t try to make the hard sell- While you may feel the need to be present at open houses because you know the ins and outs of your home; this makes it hard for the potential buyers. They don’t want to feel pressured by the seller, and will want the opportunity to talk openly with their agent about their concerns.  Let your home speak for itself.

3. Don’t wait any longer to sell- Spring is a great time to sell your Greater Phoenix home!  Many buyers know that sellers have waited until the spring season to put their home on the market, so they’ve waited until now to do their house hunting.  Make sure you jump into the Phoenix Real Estate market now in order to hone in on these eager buyers!

4. Don’t set your sale price too high- Of course your Greater Phoenix Real Estate agent will help you in determining the price of your home by providing information on what comparative Greater Phoenix homes are selling for; you want to be realistic. The moment buyers see that your home is overpriced, they will most likely look elsewhere.  Pricing it fairly will make it a desirable option for many hoping to buy in the Greater Phoenix area.


5. Do provide easy access for showings- Ensure that there’s a clear path to your front door and that there is a convenient place to park.  Your home remains de-cluttered as you never know when you’ll get a showing and you want to be ready at a moment’s notice.  Having your home available as much as possible for showings allows the agent to feel comfortable setting showing appointments for your home.

6. Do market your home in different ways- You’ll want to check with your Greater Phoenix Real Estate agent to see what type of marketing they will do for your home.  The majority of their marketing should be online since 80% of people search for homes online.  We would be happy to talk with you about our extensive marketing strategy!

7. Do showcase your home’s best features- Decorating tastes can vary greatly from buyer to buyer, so take time to look around your home.  Is your home’s interior anything that would detract from the great features of your home?  Making your home a more neutral zone will help buyers envision themselves living there and they’ll more clearly see what sets your home apart from others in Greater Phoenix.

These tips should take some of the guess work out of what you can do to help sell your Greater Phoenix home!  Of course, if you still haven’t found a real estate agent in the Greater Phoenix area, we would love the opportunity to assist you with your home sale!  Feel free to contact us anytime with any questions you may have or to learn about our extensive marketing plan that we would utilize to get your home sold in a timely and efficient manner.  We look forward to hearing from you!

The Russo Team
Greater Phoenix Real Estate Experts

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